{ information > insight > impact }
The Insight Effect Group was built on the merging of two disciplines: Marketing & Technology. This powerful combination relies on analyzing data and information to drive best in class marketing. We believe, one cannot predict the future without having a fundamental understanding of the past. To accomplish this, we pride ourselves on business intelligence to ensure you have the critical information you need to make informed decisions.
We are not your 'typical' consulting company. We strive to cultivate brands that are as real and rich as their customers.
...We believe in Return on Insight
Put simply, your marketing investments are optimized when you leverage insight and data. We love "eureka" moments - from discovering key loyalty drivers in your business, to finding the perfect social media mix to enrich your customers' experience.
Our group has worked with a diverse range of companies in a myriad of industries: from Fortune 500 companies including Microsoft and Rogers Communications to small entrepreneurial start ups. We sit on a number of boards that are looking to change the face of marketing. We are passionate and looking for new challenging experiences!
Marketing Informatics
Marketing Plans
Market Research
CRM Software Deployments
Email & Direct Marketing Campaigns
Business Intelligence Dashboards
Competitive Analysis
Data Strategy Consultation
Website Analysis
Pay Per Click Management
Social Media Strategy
Website optimization and design
Search Engine Optimization (SEO)
"We are continuously learning new skills in the ever-changing market place..."
Our take on traditional biographies - a word cloud of our experience and skills built in Wordle.
"Ronalda is one of the sharpest people in data analysis that I've ever encountered. She understands how to look at corporate information - for example, about customers, buying patterns, and a host of other parameters. She examines the information and extracts meaning from it in unique and creative ways. The result is a fresh understanding of what's going on in the business. She's pro-active, energetic, creative and hard working. She's also a delight to work with."
- Michael Scott,
CEO Precision BioLogic
Ronalda is an expert in analytics & marketing, helping companies understand & interpret their data to drive sales and marketing efforts.
Our clientele portfolio is extremely diverse! Some examples:
Beyond Luxury Villas - Vacation Rentals & Villa Sales
Building on our experience in the travel industry we are excited to develop a luxury brand in the Caribbean market place. The brand attracts the savvy traveller and celebrities alike to enjoy one of a kind travel experience in comfort and style.
Arby's Franchise
Arby's in Bridgewater wanted an online presence. We thoughtfully redeveloped their website and created a social media presence. Today the online community is growing and we've got everyone thinking Arby's. Our next venture is to drive catering revenue through a myriad of marketing vehicles.
Precision BioLogic
Our favourite biotech company needed to understand their sales patterns. To assist we deployed a CRM solution and customer segmentation model which is still in use today. Our deep understanding of their data enabled us to change their shipping model saving them thousands annually.
915 King Street West, Suite 302
Toronto, ON, M6K 3M2, Canada
Tel: +1 416 840 6229
Cell: +1 647 448 9111
Email: hello_theinsighteffect.com
Analyze This
A tool you can leverage to submit data or a problem for quick analysis. Try it today!
Our Favourite TED talks
Gary Flake: is Pivot a turning point for web exploration?
Vantage Strategy created a short video with great Canadian statistics - an insightful four minutes we had to share.
Simon Sinek: How great leaders inspire action
Lies, damned lies and statistics (about TEDTalks)
Pattie Maes and Pranav Mistry demo SixthSense
Blaise Aguera y Arcas demos Photosynth
Hans Rosling shows the best stats you've ever seen
© 2010 The Insight Effect Group
